Martinis are everywhere right now… except at home.
At the bar, they’re ice-cold and glamorous. At home, they’re a mess of half-empty olive jars and wasted brine.
Halli Sigel and Shelby Sims built Quincy to fix that. One jar with brine and garnish, making dirty martinis without the mess. Now their mixer is shaking up 100+ stores nationwide and bringing the bar’s most glamorous cocktail home.
00:14 - The mind behind Quincy
02:09 - There’s an “i” in martini
04:53 - When the co-pack has your back
06:55 - The brine starts in Brooklyn
10:03 - Keepin’ it dirty
13:11 - Sending an olive branch
15:06 - Just get out there. Cheers!
Refresh a stale category. Mixer options hadn’t changed in decades. Bottled brines were too salty, too weak, or full of extra ingredients. Quincy’s founders saw a chance to refresh the category.
Validate before you build your product. A survey of 500+ consumers confirmed what they suspected: martinis are a top order at bars, but rarely made at home. That gap became their opportunity.
Start with old fashioned door-to-door sales. Halli and Shelby walked into a Brooklyn butcher shop with product in hand and left with their first order (soon followed by a celebratory drink next door). Today, Quincy is in 100+ stores nationwide.
Show up where your customers are: Martinis are social, and so is Quincy. Instead of spending on ads, they sample at art nights, vintage shops, butcher BBQs. Social events help build both discovery and community around a single jar of brine.
Market signal → Moderation is trending, but the bigger change is behavioral. People want products that adapt to their lives, not the other way around.
Anchor your product to occasions, not just audiences
The fastest-growing products don’t force new habits. They integrate into existing ones. Test your product across key moments and help adoption spread.
List 10 real-life moments (travel, dinner parties, concerts, at home)
Test the product in each context
Capture UGC or testimonials
Review each moment and select the most impactful ones
